About MNLY

About the Brand

We connect the modern man with high performance products

MNLY was started with one goal in mind, to help high performing men reach their peak via access to the world’s best health and performance products for men. Founded by Luke Hartelust, athlete, serial entrepreneur, business coach, and overall high performer, MNLY helps to unlock potential and drive performance with every box.

Through strategic partnerships with some of the most successful performance based brands in the globe, the MNLY Subscription Box is the world’s first customized box hand selected to improve your performance, no matter what your arena. At MNLY, we welcome everyone that has a desire to push their performance to the next level. Those that are committed to success, and willing to push the limits to what’s possible, can do so with MNLY.

The brand mission

We unlock potential and drive performance

At MNLY, we are driven by three core values: Purpose, Passion, and Performance. With these values, we’re inspired to help modern men reach their peak performance in all facets of life, from the gym, to the board room, and beyond.

By providing high-performers with a subscription box of proven tools and resources for success, we aim to level up what it means to be a man, and unlock the potential of all men around the world.

PURPOSE

Everyone has a purpose, but it’s those who reach out and fulfil that purpose that end up achieving greatness. MNLY aims to embolden the men who understand their purpose and make moves to optimize their wellbeing. We want fulfil our purpose and achieve greatness.

PASSION

We respect and appreciate passion for not just the great times, but the grueling times too. Whatever pushes us closer to our own success is hard work, and we live every second of it. We’re committed to providing the tools to help men live their own passion.

PERFORMANCE

The benchmark for our success, in every category. Whatever it is that we want, we can see success in performance, and we aim to continue raising the bar to what’s possible. With MNLY, we reach new heights every day providing the best products to men, enabling them to peak their performance.

Behind the vision

Meet THE founders

serial entrepreneur & ATHLETE

LUKE HARTELUST

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We only work with the best

MEET OUR PARTNERS